Project Goals: After Hurricane Sandy, the NJRC decided to create a t-shirt to help raise funds for the families affected by the storm.
Our Solutions: After many ideated drawings, we landed on a simple illustration of raindrops in the shape of the state. Since NJRC represented and assisted folks within the state, we felt that this was the best route. We chose the color scheme of light blue on dark blue. That would give it some light, make it be a little less standard, while still being within a strict budget as to raise the most money possible.
Results: The campaign was a great success, in that they were able to raise an abundance of funds for those effected by Hurricane Sandy.
