Times Record News' Brew Review thumbnail

Times Record News’ Brew Review branding

Project Goals: With craft beer on the rise, Wichita Falls’ Times Record News decided to dedicate a weekly series to focusing on the region’s scene. They needed a brand mark to accompany the articles, and for any promotion directing readers to be on the lookout for the aforementioned articles.

Times Record News' Brew Review

Our Solutions: We decided that the branding should both communicate beer (obviously) and that they were the leaders in any communication on the current scene. We created a more obtuse pint glass, along with ribbon with styled type to show a blue-ribbon-effect. We chose a darker beer, to showcase one outside your normal lager, and a red ribbon that fit better with the palette.

Results: The Brew Review quickly became one of their go-to series in the paper, and they utilized the brand to drive readership and subscription sales.