Project Goals: We were fortunate enough to be introduced to the team behind Epiphany Coffee Roasters at a local Maker City meetup. They were hand labeling and stamping every single package, totaling one label and four stamps. There was not a lot of consistency with their branding, nor their messaging.
Our Solutions: We did research as to what the modern, coffee roasting marketplace looked like, and found a myriad of different styles and looks. One thing was consistent: efficiency. We rebranded them to make them fit a little better in the current marketplace, but also added elements that were uncommon in order to make them stand out. We also got all of the information down to one label, and were even able to assistant them in getting better quality labels at a cheaper price.
Results: Consistency. Can not shout it enough. All of their product lines, of which there are many, have consistencies, but also varying color palettes to make them distinct. They also took our rebrand, implemented it on their coffee cart, and across all digital channels.
